About Us

We strongly believe in mobilising and letting people be a key driver for change. A society where there is a collective mobilisation, will drive and fuel change towards actual needs. This will enable realisation of initiatives that can be game-changing for peoples lives.

It is all about participation and ability to co-create in an increasingly connected world. This new way of enabling change through activating communities and creating impact has the power to alter societies; Through crowdsourcing, crowdfunding, collaboration, innovation and co-creation. And maybe especially for those who are under-represented and in a desperate need for change.

Who we are

We have a strong vision of a world of people living and ageing well where the focus is on quality of life and abilities instead of disabilities. As a team, we have years of experiences working with social enterprises, and have a track record of building up business in the UK and overseas. We have extensive experience and knowledge from the social care sector, as well as strong networks across several industries.

Solfrid has wide experience in international business development og strategy, business processes, community building, as well as good experience within marketing and sales. She has worked as Director Business & Market Development, a leader for a large entrepreneurial learning-hub, and on several boards of directors.
Solfrid has a PhD within Biomedical research.

Stian has extensive experience in leadership, strategy, international business development, business processes, as well as work in sales and sales management, marketing and system development. He has chaired boards of directors of limited companies and organisations, holding positions as CEO, Chief Business Officer, various political offices, and multiple other managerial positions.
Stian has a Masters degree in IT management.

Solfrid Sagstad
Co CEO & Founder

Stian Lavik
Co-CEO & Founder

Our journey

Our work has led us through interesting waters. Growing a business from a strategic perspective and taking it internationally has enabled us to get insights into the subtleties of business development. A key component in this is pattern recognition and learning; learning from each other, learning from the market, learning from our partners, and not least learning from the experts.

Through our journey we have been acquainted with a long list of highly knowledgeable and skilful people and organisations, many of whom have become our friends. Working together has enabled us and our partners to discover synergies and opportunities that often emerge in the spaces between formal processes and structures. That is why we so strongly believe in an approach that is based on networking and mutually beneficial partnerships.

We have first hand seen many of the wonderful initiatives created for people in need of support, and we have been fortunate to work closely with care staff, care providers as organisations, governmental bodies, as well as product and service providers. Our journey has led to a clear acknowledgement that there is an essential need for more funding that directly targets initiatives that foster increased quality of life. Realisation of initiatives through targeted funding is therefore a strong passion and a key driver for our work, and especially towards the senior segment.

We were honoured to be awarded the global Health 2.0 Outstanding Leadership Award in 2022. We have also been fortunate enough to be instrumental when our former employer was awarded the Care Sector Supplier Award in the UK and the 9th Eldercare Innovation Award from Ageing Asia in 2021, as well as being shortlisted for the Yahoo Sport Technology Awards in 2019.

Advisory Board

We are grateful to work with a strong team of advisers and mentors constituting an Advisory Board. The Board guide and advise in terms of the long-term planning, as well as contribute with their profound expertise within core elements of business development, partnership establishment and community building.

Metin Odemis
Founder, Interactive Sponsor

Simon Kingsnorth
CEO, Simon Kingsnorth Ltd

Tony Farrar
CEO GovConnect, Director Why Sports Media Group

Metin is a Sponsorship Strategist, and Founder of Interactive Sponsor, a corporate/brand partnership, sponsorship consulting, strategy and execution agency based in Los Angeles and London, for over a decade. Focuses on long-term corporate brand partnerships and investments, rather than one-off or single event sponsorships.

Metin and his team engages with the startup ecosystem, and assist with disruptive innovation hubs. He is working with brands and clients from all over the US, UK and Europe, and throughout the world.

Simon is a digital marketing expert with 25 years experience across all marketing disciplines. He has worked with many global corporations, SMEs and start-ups delivering global campaigns and building high performing strategies. He is also the author of the international best-seller Digital Marketing Strategy, as used by universities around the world and the Chartered Institute of Marketing.

Tony has a for over a decade assisted UK Government, agencies and delivery agents, implement policy communications strategies. Successfully created an events division that generated in excess of £7mill over 3 years.

Recently founded two new organisations, who seek to develop and deliver policy communications, whilst applying unique models of engagement and ensuring we leave a lasting legacy of social and financial contributions towards the policy ambitions being covered and conferenced.